Joel Maysonet is a Puerto Rican director, editor, and motion graphics artist with 14 years of experience based in Washington, DC working in both commercial and non-fiction programing for clients such as ESPN, Sprint, The PGA Tour, and Fujifilm among others. Recently, he has focused on branded non-fictional content that skillfully balances engaging storytelling with the marketing priorities of national brands. This is exemplified by The Road to Nationals: A Latino Youth Soccer Story, a short documentary created in collaboration with Sprint. The video chronicles the journey of the Latino youth soccer club team Soccer Nation from city underdogs in Kansas City to becoming national contenders.
In 2017, Joel directed a 27-minute live concert show for Latin superstar Prince Royce which became Twitter #1 hashtag the evening of its release. As a director, Joel gravitates towards projects that tackle social issues. His master’s thesis project Wine & Beer, which addressed homophobia in small town Texas, premiered at the REELING (The Chicago LGBTQ International Film Festival). In 2014, Joel shot and directed the opening video for the human trafficking summit Free Austin, an almost poetic take on the power of community. He is currently developing the TV show De Vuelta, a travelogue across Latin America through the eyes of immigrants now living in the United States. For this he managed a successful crowdfunding campaign before producing and directing a 7-day/20 locations shoot in Quito, Ecuador. A pure example of challenging hands-on orchestration.
It was during his early years at Univision where Joel started strengthening his leadership skills. In less than year he went from freelance editor to Creative Services Manager where Joel oversaw the creation of local promos and commercials, from conception to broadcast. On the editorial and motion graphics side, Joel has dozens of projects under his belt for clients like AT&T, Amy Poehler’s Smart Girls, Lenovo, Cirrus Logic, and Whole Foods. Joel also served as a screenwriting and film production instructor for La Poderosa Media Project, a non-profit organization who provides community based filmmaking workshops to underrepresented youth in Latin America.